Image partners for property development, architecture and design studios.
Rely
We build the visual case for a development, from the masterplan to the suite.
Rely is the partnership of two studios, Sublime Zero and Forma Studio.
We work with developers, architects and design studios on the image of a project, from the first frame that sells the idea internally to the campaign that sells the units.
Sublime Zero, in London, built its practice on luxury interiors for hospitality and residential clients, where the brief is a material, a light, an atmosphere that has to feel inhabited.
Forma Studio, in Genoa, built its practice on architecture at scale: towers, masterplans, the exterior image that has to make a place exist before it is built.
Most studios do one of these well and the other adequately.
Together we do both, under one direction.
CGI Stories
All storiesThree moments
Every image has a job. A development has to convince three people: the board, the market, and the buyer.

Planning
Images that get a development approved and funded.

Launch
The image a development goes to market with.

Sales
Everything a buyer sees, until the last unit is sold.

One model. Everything else follows.
Selected clients
- Waldorf Astoria
- Mandarin Oriental
- Aldar
- Emirates
- UNStudio
- Aedas
- AECOM
- HBA
- Elie Saab
- Sybille de Margerie
- Mirum
- AW2
Contact
Start with one email.




